Winter FancyFaire 2026 marks the debut of the rebranded Winter Fancy Food Show, serving as the Specialty Food Association’s flagship winter B2B event for specialty food and beverage sourcing. Hosted in San Diego, the show brings together producers and trade buyers from retail, distribution, import, and foodservice channels.
The three-day, trade-only expo features tastings, innovation showcases, buyer–vendor matchmaking, and educational sessions focused on emerging trends such as plant-based foods, functional ingredients, and global sourcing. Attendance is expected to exceed 13,000 qualified professionals across North America’s specialty food ecosystem.
As the first major U.S. food trade show of 2026, Winter FancyFaire functions as a high-intent Q1 sourcing platform, where buyers evaluate new SKUs, finalize supplier relationships, and place early-year purchase orders.
Makers of cheeses, charcuterie, preserves, sauces, and craft food products.
Producers of craft spirits, functional beverages, non-alcoholic, and wellness drinks.
Suppliers of premium, healthy, and globally inspired snacks and sweets.
Manufacturers of spices, oils, vinegars, and specialty cooking ingredients.
Companies supporting retail private-label and contract production programs.
Producers from 40+ countries targeting U.S. and North American distribution.
Buyers sourcing new SKUs and private-label products.
Teams evaluating trends, formulations, and supplier capabilities.
Companies expanding domestic and international specialty food portfolios.
Buyers sourcing menu innovations and volume supply partners.
Decision-makers scaling specialty food brands online and B2B marketplaces.
Professionals responsible for assortment planning and shelf strategy.
The dataset prioritizes professional buyers and producers only.
Contact records are validated and maintained at 95% accuracy.
Engage prospects before the show and follow up while purchase decisions are active.
Receive campaign-ready datasets aligned with early-year buying cycles.
Use the data across email marketing, outbound sales, distributor outreach, and ABM programs.
All data handling follows GDPR, CCPA, and applicable B2B data regulations.
Access past and upcoming event editions with verified attendee and exhibitor email lists. Get accurate contact details of event attendees, key decision-makers, and exhibiting companies to power targeted B2B outreach and lead generation.





Our process is designed to deliver accurate, event-specific contact data while maintaining quality, relevance, and compliance at every stage.
We collect contact information exclusively from real expos, trade shows, conferences, and business events using trusted online and offline sources. This ensures our databases are built around active, relevant audiences, not generic or unrelated records.
Once data is collected, missing or incomplete fields are appended to create detailed and usable contact profiles. This includes company details, job roles, industry information, and event relevance to support targeted outreach.
Every contact record goes through validation checks to improve accuracy and reduce outdated or invalid information. Our review process helps ensure better data quality and improved campaign performance.
Target contacts by specific events, industries, job roles, company size, or locations for focused and effective outreach.
Connect with retailers, distributors, and importers actively sourcing products.
Engage buyers during the first major buying window of the year.
Identify partners across retail, foodservice, and e-commerce.
Reach buyers managing store-brand and exclusive lines.
Connect with importers seeking international specialty foods.
Convert event-qualified contacts into purchase orders and long-term accounts.
Request curated attendee and exhibitor data from top global trade shows, verified, updated, and ready for targeted outreach.
Click HereThe list focuses on exhibiting producers and verified professional attendees.
Yes. The data is curated specifically for B2B specialty food sales and sourcing.
Excel or CSV formats compatible with CRM and outreach platforms.