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LAMMA 2026 is the UK’s premier agricultural machinery and technology exhibition, serving as the essential Q1 sourcing and purchasing platform for British farmers, contractors, and agricultural decision-makers. Now in its 43rd edition, the event spans 11 exhibition halls at NEC Birmingham and delivers complete coverage across arable, grassland, livestock, and precision agriculture.
The January timing aligns directly with Spring planting and machinery replacement budgets, creating one of the highest-intent buying environments in European agriculture. Co-located with CropTec and the Low Carbon Agriculture Show, LAMMA 2026 offers unmatched access to farm operators controlling billions in annual equipment spend.
For B2B suppliers, LAMMA provides direct access to farm owners, contractors, dealers, and consultants with immediate purchasing authority.
Global and UK manufacturers showcasing tractors, loaders, and telehandlers for all farm sizes.
Combines, seed drills, sprayers, cultivators, and tillage systems for large-scale arable operations.
Mowers, balers, tedders, and forage harvesters for dairy and livestock producers.
Feeders, handling systems, housing solutions, and milking infrastructure.
GPS guidance, drones, AI analytics, robotics, and digital farm management platforms.
Electric machinery, biogas systems, fuel efficiency solutions, and carbon-reduction technologies.
Decision-makers from arable, dairy, and livestock farms overseeing capital equipment purchases.
Independent machinery operators investing in high-value equipment for contract services.
Advisors influencing machinery choice, technology adoption, and crop performance.
Regional and national dealers sourcing new brands and technologies.
Owners and managers with direct authority over £50K–£500K machinery investments.
Early adopters evaluating precision, automation, and low-carbon technologies.
We prioritise verified farmers, contractors, dealers, and ag professionals.
Contacts are reviewed and validated to improve deliverability and engagement.
Engage buyers before LAMMA and follow up during active purchasing windows.
Receive your customised LAMMA 2026 list quickly for time-sensitive campaigns.
Use the data across email, outbound sales, ABM, and partner development.
Data handling aligns with GDPR and applicable B2B regulations.
Access past and upcoming event editions with verified attendee and exhibitor email lists. Get accurate contact details of event attendees, key decision-makers, and exhibiting companies to power targeted B2B outreach and lead generation.
Our process is designed to deliver accurate, event-specific contact data while maintaining quality, relevance, and compliance at every stage.
We collect contact information exclusively from real expos, trade shows, conferences, and business events using trusted online and offline sources. This ensures our databases are built around active, relevant audiences, not generic or unrelated records.
Once data is collected, missing or incomplete fields are appended to create detailed and usable contact profiles. This includes company details, job roles, industry information, and event relevance to support targeted outreach.
Every contact record goes through validation checks to improve accuracy and reduce outdated or invalid information. Our review process helps ensure better data quality and improved campaign performance.
Target contacts by specific events, industries, job roles, company size, or locations for focused and effective outreach.
Engage farmers and contractors actively allocating Q1 equipment budgets.
85%+ of attendees control or directly influence buying decisions.
Identify new retail partners and regional machinery dealers.
Shorten time to order by engaging buyers already evaluating suppliers.
Reach the widest concentration of British agricultural decision-makers.
Turn LAMMA participation into qualified leads and on-site orders.
Request curated attendee and exhibitor data from top global trade shows, verified, updated, and ready for targeted outreach.
Click HereYes. LAMMA is strictly trade-only and focused on agricultural professionals.
Yes. The list includes exhibiting companies and verified professional attendees.
Yes. Segmentation is available by sector, role, and geography.