SHIRE 2026 (International Exhibition for Hotel, Restaurant, and Catering Equipment) is Bulgaria’s leading trade-only B2B hospitality exhibition, bringing together the Balkan region’s HORECA professionals in Sofia.
The four-day event combines a focused exhibition floor with supplier meetings, product demonstrations, and sourcing across kitchen equipment, furniture, tableware, technology, and wellness solutions for hotels, restaurants, and catering operations.
Held ahead of the key tourism and renovation cycles, SHIRE 2026 serves as a high-intent procurement environment where operators and buyers evaluate equipment upgrades and supplier partnerships.
Suppliers of cooking appliances, refrigeration systems, and food preparation equipment.
Vendors providing seating, case goods, fixtures, and interior furnishings.
Manufacturers of crockery, cutlery, glassware, and dining presentation solutions.
Companies offering treatment beds, wellness furnishings, and spa facility equipment.
Suppliers of POS systems, property management software, and digital operations tools.
Firms supporting event catering, mobile kitchens, and service logistics.
Decision-makers responsible for property upgrades and supplier selection.
Professionals sourcing kitchen equipment and serviceware for food operations.
Buyers managing vendor contracts and bulk equipment acquisition.
Operators evaluating equipment and solutions for event and contract catering.
Leaders overseeing wellness facility investments and supplier sourcing.
Professionals focused on efficiency, maintenance, and service improvements.
The dataset prioritizes verified professional hospitality buyers only.
Contact records are validated and maintained at 95% accuracy.
Engage prospects before SHIRE 2026 and follow up during active purchasing cycles.
Receive campaign-ready datasets aligned with hospitality procurement timelines.
Use the data across email outreach, outbound sales, partnerships, and ABM programs.
All data handling follows applicable B2B data protection standards.
Access past and upcoming event editions with verified attendee and exhibitor email lists. Get accurate contact details of event attendees, key decision-makers, and exhibiting companies to power targeted B2B outreach and lead generation.





Our process is designed to deliver accurate, event-specific contact data while maintaining quality, relevance, and compliance at every stage.
We collect contact information exclusively from real expos, trade shows, conferences, and business events using trusted online and offline sources. This ensures our databases are built around active, relevant audiences, not generic or unrelated records.
Once data is collected, missing or incomplete fields are appended to create detailed and usable contact profiles. This includes company details, job roles, industry information, and event relevance to support targeted outreach.
Every contact record goes through validation checks to improve accuracy and reduce outdated or invalid information. Our review process helps ensure better data quality and improved campaign performance.
Target contacts by specific events, industries, job roles, company size, or locations for focused and effective outreach.
Connect with hotel, restaurant, and catering decision-makers across Southeast Europe.
Engage buyers evaluating kitchen systems, furniture, and operational upgrades.
Target prospects during key planning and refurbishment periods.
Engage operators while sourcing and vendor comparisons are underway.
Reach HORECA buyers in Bulgaria and neighboring Balkan markets.
Convert event-qualified hospitality contacts into long-term customers.
Request curated attendee and exhibitor data from top global trade shows, verified, updated, and ready for targeted outreach.
Click HereThe list focuses on exhibiting companies and verified professional attendees.
Yes. The data is curated specifically for B2B HORECA outreach.
Excel or CSV formats compatible with CRM and marketing platforms.