Toy Fair 2026 is the UK’s leading B2B trade exhibition dedicated exclusively to toys, games, and hobbies. Held at Olympia London, the event brings together manufacturers, brand owners, and retail buyers actively sourcing new products for upcoming seasonal demand.
The three-day, trade-only event is expected to attract 10,000+ professional visitors, with 250+ exhibitors showcasing the latest toy launches, games, and licensed products. Key features include live product demonstrations, the Hero Toy Awards, and the Gold Zone, which highlights innovative and emerging brands.
With its January timing, Toy Fair 2026 serves as a high-intent buying platform where retailers finalize Spring, Easter, and early Holiday season assortments, place reorders, and evaluate new suppliers across physical and online retail channels.
Producers of dolls, action figures, collectibles, plush toys, and classic play products.
Companies offering board games, card games, educational games, and brainteasers.
Manufacturers of ride-ons, sports toys, scooters, and outdoor play equipment.
Brands focused on educational, developmental, and early-learning toys.
Suppliers of licensed toys and products tied to major entertainment properties.
Startups and innovators showcasing new concepts and niche toy products.
Store owners sourcing inventory for specialist toy shops and gift stores.
Category managers from department stores and national retail groups.
Manufacturers of ride-ons, sports toys, scooters, and outdoor play equipment.
Procurement teams managing bulk supply to independent and regional retailers.
Organizations coordinating purchasing for multiple independent stores.
Retail-side decision-makers evaluating licensed product opportunities.
The dataset is curated exclusively for professional toy buyers and suppliers—consumer records are excluded.
Contact records are maintained at 95% accuracy through structured validation processes.
Engage buyers before Toy Fair 2026 or follow up immediately after order placement discussions.
Receive campaign-ready datasets aligned with seasonal planning and retail calendars.
Use the data across email outreach, outbound sales, partnerships, and ABM programs.
All data handling follows GDPR, CAN_SPAM, CASL, CCPA, and applicable B2B data protection regulations.
Access past and upcoming event editions with verified attendee and exhibitor email lists. Get accurate contact details of event attendees, key decision-makers, and exhibiting companies to power targeted B2B outreach and lead generation.
Our process is designed to deliver accurate, event-specific contact data while maintaining quality, relevance, and compliance at every stage.
We collect contact information exclusively from real expos, trade shows, conferences, and business events using trusted online and offline sources. This ensures our databases are built around active, relevant audiences, not generic or unrelated records.
Once data is collected, missing or incomplete fields are appended to create detailed and usable contact profiles. This includes company details, job roles, industry information, and event relevance to support targeted outreach.
Every contact record goes through validation checks to improve accuracy and reduce outdated or invalid information. Our review process helps ensure better data quality and improved campaign performance.
Target contacts by specific events, industries, job roles, company size, or locations for focused and effective outreach.
Connect with retailers placing orders for upcoming toy seasons.
Engage both specialist toy shops and national retail buyers.
Reach buyers attending specifically for product discovery.
Engage prospects during Spring, Easter, and Holiday planning cycles.
Identify buyers concentrated in the UK with international sourcing reach.
Turn Toy Fair–qualified contacts into stronger pipelines and repeat sales.
Request curated attendee and exhibitor data from top global trade shows, verified, updated, and ready for targeted outreach.
Click HereThe list focuses on exhibiting companies and verified business-relevant attendees.
Yes. The data is curated exclusively for professional and commercial use.
Yes. Segmentation is available by role, retail type, and product category.